Welcome to finchdesign. I’m a conceptual strategist specialising in bringing creative projects and business ideas to life. Whether it’s a logo, a community art installation or a big comms idea to engage the people you need to engage, It’s my role to handle your project with care, from the initial idea through to seamless execution.
I’m a graphic designer, illustrator and creator with a Bachelor of Fine Arts and a background in print and pre press, so I’m familiar with the process of making sure an idea translates into reality with the same impact, meaning and clarity it was envisioned with from the very start.
And just like the Australian native finch of my namesake, I work best when I’m invested in projects that work for the good of people and the communities around them.
My key value is authenticity. My favourite place to be is behind the scenes, quietly, making sure the projects I work with accurately reflect my clients’ identities and the most deeply held beliefs that make them stand out in their own unique way.
I’ve called Tasmania home my whole life and love our little island. Growing up on the North West coast of Tasmania where my dad worked at the local paper mill, a fascination with paper and creating became second nature to me.
My particular passion is creating design with meaning. I love the layers and the story behind an idea… finding out the ‘why’ and weaving it into a meaningful metaphor that creates a deep connection is something I find endlessly exciting. Hitting that sweet spot of deep connection and clean execution is something I strive for every day.